The Kano Model is a framework used to prioritize customer needs and preferences in product development. It categorizes features into five types: basic needs, performance needs, excitement needs, indifferent needs, and reverse needs. Understanding these categories helps businesses identify which features will most enhance customer satisfaction. By focusing on basic needs, which are essential for customer satisfaction, and excitement needs, which can delight customers, companies can create products that stand out in the market. The model emphasizes that not all features contribute equally to customer happiness, guiding teams to allocate resources effectively.