Noom is a mobile app designed to help users achieve their health and wellness goals, primarily focusing on weight loss. It combines personalized meal plans, exercise tracking, and behavioral psychology to encourage healthier habits. Users receive daily articles and coaching support to guide them through their journey. The app emphasizes a holistic approach, promoting not just calorie counting but also understanding the emotional and psychological factors behind eating habits. By fostering a supportive community and providing tools for self-reflection, Noom aims to empower individuals to make sustainable lifestyle changes.