NongHyup, short for the National Agricultural Cooperative Federation, is a South Korean organization that supports farmers and rural communities. Established in 1961, it provides various services, including financial support, marketing, and agricultural education. NongHyup aims to enhance the livelihoods of farmers and promote sustainable agricultural practices. The organization operates a network of cooperatives across South Korea, offering products like rice, vegetables, and livestock. It also runs a banking division, providing loans and financial services tailored to the needs of the agricultural sector. Through these efforts, NongHyup plays a crucial role in the country's agricultural development.