Nicolas Hayek was a Swiss entrepreneur and businessman, best known for his role in revitalizing the Swiss watch industry. Born on February 19, 1928, he co-founded the Swatch Group in 1983, which became a major player in the global watch market. His innovative approach combined fashion and technology, leading to the creation of affordable, stylish watches. Hayek's leadership helped save many traditional Swiss watch brands from decline during the quartz crisis of the 1970s and 1980s. He emphasized quality and design, making Swatch a household name. Hayek passed away on June 28, 2010, leaving a lasting legacy in the watch industry.