Swatch is a Swiss watch brand known for its colorful, stylish, and affordable timepieces. Founded in 1983, it was created to revive the Swiss watch industry, which was struggling due to competition from cheaper quartz watches. Swatch watches are made from plastic and feature a variety of designs, making them popular among both young and old consumers. The brand is also recognized for its innovative marketing strategies and collaborations with artists and designers. Swatch has expanded its product line to include limited edition watches and accessories, solidifying its position as a leader in the fashion watch market.