The Swatch Group is a Swiss company known for its production of watches and jewelry. Founded in 1983, it emerged as a response to the quartz crisis that threatened traditional watchmaking. The group owns several well-known brands, including Swatch, Omega, and Longines, and is recognized for its innovative designs and technology. In addition to manufacturing watches, the Swatch Group is involved in various aspects of the watch industry, including movement production and distribution. The company has a strong global presence, with its products sold in numerous countries, making it a significant player in the luxury and fashion watch markets.