Niche tourism refers to specialized travel experiences that cater to specific interests or activities, rather than general tourism. This type of tourism allows travelers to engage in unique experiences, such as eco-tourism, culinary tourism, or adventure tourism, which focus on particular themes or hobbies. By targeting smaller, defined markets, niche tourism often provides more personalized and immersive experiences. It can include activities like birdwatching, wine tasting, or cultural heritage tours, appealing to travelers who seek deeper connections with their destinations and interests.