Niche products are specialized items designed to meet the specific needs of a particular group of consumers. Unlike mass-market products, which aim to appeal to a broad audience, niche products focus on unique features or benefits that cater to a smaller, defined market segment. This can include anything from vegan skincare to handcrafted furniture. These products often command higher prices due to their specialized nature and the limited competition in their market. Businesses that create niche products can build strong brand loyalty among their customers, as these consumers often seek out items that align closely with their personal values or interests, such as eco-friendly goods or artisan foods.