Niche marketing is a strategy that focuses on targeting a specific segment of a larger market. By identifying a unique group of consumers with particular needs or interests, businesses can tailor their products and marketing efforts to meet those specific demands. This approach often leads to stronger customer loyalty and less competition. Companies that engage in niche marketing can benefit from a deeper understanding of their audience, allowing them to create specialized offerings. Examples of niche markets include vegan skincare products, eco-friendly home goods, and pet accessories for small breeds. This targeted focus can enhance brand recognition and profitability.