Targeted marketing is a strategy that focuses on reaching specific groups of consumers rather than the general public. By analyzing data such as demographics, interests, and purchasing behavior, businesses can tailor their advertising efforts to appeal to particular audiences. This approach increases the likelihood of engagement and conversion, as the messages resonate more with the intended recipients. Companies often use various tools and platforms, like social media and email campaigns, to implement targeted marketing. For example, Facebook allows advertisers to select audiences based on factors like age, location, and interests, ensuring that their ads are seen by those most likely to be interested in their products or services.