The Newspaper Publishers Association (NPA) is an organization that represents the interests of newspaper publishers. It aims to support the newspaper industry by providing resources, advocacy, and guidance on various issues affecting publishers. The NPA works to promote the value of newspapers in society and to ensure that the industry remains viable in the digital age. Additionally, the NPA engages in research and development to help its members adapt to changing media landscapes. It often collaborates with other organizations and stakeholders to address challenges such as declining print circulation and competition from digital platforms like social media and online news outlets.