The Newspaper Association of America (NAA) is a trade organization that represents the interests of the newspaper industry in the United States. Founded in 1887, it aims to support and promote the value of newspapers in a democratic society. The NAA provides resources, research, and advocacy to help its members navigate challenges in the media landscape. The association focuses on various issues, including advertising, digital transformation, and public policy. By collaborating with other media organizations and stakeholders, the NAA works to enhance the sustainability and growth of the newspaper industry in an evolving marketplace.