New Wave Music emerged in the late 1970s and continued into the 1980s, characterized by its blend of punk rock energy and pop sensibilities. It often featured synthesizers, catchy melodies, and a focus on style and fashion. Bands like Talking Heads, Depeche Mode, and The B-52's were key figures in this genre, which sought to innovate and break away from traditional rock music. The movement was closely associated with the rise of MTV, which helped popularize the visual aspect of music through music videos. New Wave artists often embraced eclectic influences, incorporating elements from disco, reggae, and art rock, leading to a diverse and vibrant sound that appealed to a wide audience.