New products are items or services that have recently been developed and introduced to the market. They can range from innovative gadgets, like smartphones, to new food items, such as plant-based burgers. Companies often create new products to meet changing consumer needs, improve existing offerings, or take advantage of emerging trends. The process of launching new products typically involves research, design, and testing. Businesses gather feedback from potential customers to refine their ideas before making them available for purchase. Successful new products can lead to increased sales and brand loyalty, while unsuccessful ones may be discontinued or revised.