New Holland is a brand of agricultural machinery that specializes in manufacturing tractors, harvesters, and other farming equipment. Founded in 1895 in New Holland, Pennsylvania, it has grown to become a significant player in the global agricultural market. The brand is known for its innovative technology and commitment to sustainability, helping farmers improve productivity and efficiency. In 1991, New Holland became part of the Fiat Group, which later merged with CNH Global. Today, it operates in over 170 countries, providing a wide range of products and services to support modern agriculture. The brand is recognized for its distinctive blue color and logo.