Nepali pop, often referred to as Nepop, is a popular music genre in Nepal that blends traditional melodies with modern sounds. It emerged in the late 1990s and has since gained a significant following among the youth. Artists often sing in the Nepali language, incorporating themes of love, social issues, and cultural identity. The genre features a mix of instruments, including guitars, keyboards, and traditional Nepali instruments like the madal. Prominent artists in Nepali pop include Narayan Gopal and Phosphenes, who have contributed to its growth and popularity. The music is widely enjoyed on radio, television, and social media platforms.