Nepop is a term that refers to the phenomenon of nepotism in the creative industries, particularly in the fields of art, music, and entertainment. It describes situations where individuals gain opportunities or advantages due to their family connections rather than their talent or qualifications. This practice can lead to a lack of diversity and innovation within these fields. The term is often associated with celebrities and influencers who have famous parents or relatives, which can create an uneven playing field for emerging artists. Critics argue that Nepop can stifle new voices and limit opportunities for those without such connections, impacting the overall landscape of creative expression.