The Neo-Concrete Movement emerged in Brazil during the late 1950s as a response to the rigid principles of the earlier Concrete Art movement. It sought to emphasize the subjective experience of art, focusing on the emotional and sensory aspects rather than strict geometric forms. Artists aimed to create works that engaged viewers in a more interactive and personal way. Key figures in the movement included Lygia Clark and Hélio Oiticica, who explored new materials and techniques to challenge traditional boundaries of art. Their innovative approaches encouraged a dialogue between the artwork and the audience, fostering a deeper connection and understanding of artistic expression.