Natural makeup refers to cosmetics made from ingredients derived from nature, such as minerals, plant extracts, and essential oils. These products aim to enhance beauty while minimizing the use of synthetic chemicals, making them a popular choice for those seeking a more organic approach to beauty. Many brands focus on creating formulations that are free from harmful additives, such as parabens and sulfates. Natural makeup often emphasizes a more subtle, fresh look, allowing the skin's natural texture and tone to shine through. This trend aligns with the growing interest in sustainable beauty and eco-friendly products.