Minimalist beauty emphasizes simplicity and natural aesthetics, focusing on enhancing one's features with minimal products. This approach often involves using fewer cosmetics, opting for neutral colors, and prioritizing skincare to achieve a fresh, effortless look. The goal is to highlight individual beauty without heavy makeup. This trend aligns with the broader minimalism movement, which values simplicity and intentionality in various aspects of life. Minimalist beauty encourages individuals to embrace their natural appearance, promoting self-acceptance and reducing the pressure to conform to conventional beauty standards. It often incorporates eco-friendly and sustainable practices in beauty routines.