National Tourism Boards are government agencies responsible for promoting and developing tourism in a specific country. They work to attract visitors by showcasing the country's attractions, culture, and experiences. These boards often create marketing campaigns, provide travel information, and collaborate with local businesses to enhance the tourism industry. Additionally, National Tourism Boards play a crucial role in setting policies and strategies to improve the overall visitor experience. They may also conduct research to understand travel trends and preferences, ensuring that the country remains competitive in the global tourism market. Examples include the U.S. Travel Association and VisitBritain.