Narrative Change
Narrative change refers to the process of shifting the stories and perspectives that shape public understanding and attitudes about specific issues. This can involve altering the dominant narratives in media, literature, or social discourse to promote more inclusive, accurate, or empowering viewpoints.
Organizations and activists often engage in narrative change to challenge stereotypes, highlight marginalized voices, and foster empathy. By reframing discussions around topics like climate change, social justice, or mental health, they aim to influence public opinion and inspire action toward positive societal transformation.