NYX Cosmetics is a popular makeup brand known for its wide range of affordable beauty products. Founded in 1999 by Toni Ko, the brand quickly gained a reputation for its vibrant colors and innovative formulas. NYX offers everything from lipsticks and eyeshadows to foundations and makeup tools, catering to diverse skin tones and preferences. The brand is particularly recognized for its commitment to inclusivity and creativity, encouraging customers to express themselves through makeup. With a strong presence in both physical stores and online, NYX Cosmetics has become a favorite among beauty enthusiasts and professionals alike.