NIJISANJI is a virtual talent agency based in Japan, known for producing and managing virtual YouTubers, or VTubers. It was established in 2018 by ANYCOLOR Inc. and has gained popularity for its diverse roster of characters, each with unique personalities and backgrounds. The agency focuses on live streaming, gaming, and interactive content, allowing fans to engage with their favorite VTubers in real-time. The VTubers under NIJISANJI often participate in various activities, including singing, gaming, and chatting with their audience. The agency has expanded internationally, with talents in different languages, making it accessible to a global audience.