ANYCOLOR Inc. is a Japanese company known for its involvement in the virtual YouTuber (VTuber) industry. Founded in 2017, it operates the Nijisanji project, which features a diverse group of virtual talents who engage with fans through live streaming and video content. The company has gained popularity for its innovative approach to entertainment and community interaction. The VTubers under ANYCOLOR Inc. use animated avatars to represent themselves, allowing for a unique blend of gaming, music, and performance. This format has attracted a large audience, contributing to the growth of the VTuber phenomenon both in Japan and internationally.