A modern typeface refers to a style of lettering that emerged in the late 18th century, characterized by its clean lines and minimal ornamentation. This design approach emphasizes simplicity and readability, making it popular in various forms of media. Notable examples of modern typefaces include Bodoni and Didot, which feature high contrast between thick and thin strokes. Modern typefaces are often used in branding, advertising, and digital content due to their contemporary aesthetic. They are distinct from other styles, such as serif and sans-serif, which have different characteristics and historical contexts. Overall, modern typefaces contribute to a sleek and professional appearance in design.