Didot is a serif typeface that was created in the late 18th century by the French typographer Firmin Didot. Known for its elegant and refined appearance, Didot features high contrast between thick and thin strokes, making it popular in fashion and luxury branding. The typeface is part of the broader Didone classification, which includes other similar styles. Didot is often used in print media, such as books and magazines, due to its readability and classic aesthetic. Its timeless design continues to influence modern typography and graphic design.