Mobile app marketing refers to the strategies and techniques used to promote mobile applications to potential users. This includes various methods such as social media advertising, search engine optimization, and influencer partnerships. The goal is to increase app visibility, downloads, and user engagement. Effective mobile app marketing also involves analyzing user behavior and feedback to improve the app's features and user experience. Tools like Google Analytics and App Store Optimization (ASO) help developers understand their audience better and tailor their marketing efforts accordingly. This ongoing process is essential for maintaining a competitive edge in the app market.