Milton H. Erickson was an American psychiatrist and psychotherapist, best known for his innovative approach to hypnosis and therapy. He developed techniques that emphasized the importance of the individual's unique experiences and utilized storytelling and metaphor to facilitate change. His work laid the foundation for what is now known as Ericksonian hypnosis. Erickson's methods have influenced various fields, including psychotherapy, counseling, and coaching. He believed in the power of the unconscious mind and often used indirect suggestions to help clients overcome challenges. His contributions continue to be studied and applied by mental health professionals around the world.