Mido is a Swiss watch brand founded in 1918 by Georges Schaeren in the city of Biel/Bienne. The name "Mido" comes from the Spanish phrase "Yo mido," meaning "I measure," reflecting the brand's focus on precision and craftsmanship. Mido is known for its innovative designs and reliable mechanical movements, often inspired by architecture and nature. The brand is part of the Swatch Group, which is one of the largest watch manufacturers in the world. Mido watches are recognized for their durability and classic aesthetics, appealing to both watch enthusiasts and everyday wearers. Popular collections include Ocean Star and Commander.