Michelle Phan is a Vietnamese-American entrepreneur, makeup artist, and beauty vlogger. She gained fame through her YouTube channel, where she began posting makeup tutorials in 2007. Her engaging style and relatable content helped her amass millions of subscribers, making her one of the first beauty influencers on the platform. In addition to her YouTube success, Michelle Phan co-founded the beauty subscription service Ipsy and launched her own makeup line, EM Cosmetics. She has also been involved in various business ventures and has inspired many aspiring content creators in the beauty industry.