James Charles is an American beauty influencer, makeup artist, and YouTuber, known for his vibrant makeup tutorials and creative looks. He gained fame as the first male ambassador for CoverGirl, a popular cosmetics brand, which helped him reach a wider audience. His YouTube channel features makeup challenges, product reviews, and collaborations with other beauty creators. In addition to his YouTube presence, James is active on social media platforms like Instagram and TikTok, where he shares makeup tips and engages with his followers. He has also launched his own makeup line, further establishing his influence in the beauty industry.