Ipsy is a subscription service that delivers personalized beauty products to its members each month. Founded in 2011 by Michelle Phan, it offers a variety of makeup, skincare, and haircare items tailored to individual preferences. Subscribers receive a glam bag filled with sample-sized products, allowing them to try new brands and items without committing to full sizes. Members complete a beauty quiz to help Ipsy curate their monthly selections. The service aims to enhance the beauty experience by introducing users to products that match their style and needs, making it popular among beauty enthusiasts looking for convenience and variety.