The Michelin Man, also known as Bibendum, is the official mascot of the Michelin tire company. Created in 1898, he is depicted as a rotund figure made of stacked white tires. His design symbolizes the durability and quality of Michelin tires, making him an iconic representation of the brand. The Michelin Man is often seen in advertisements promoting road safety and tire performance. Over the years, he has become a beloved character, appearing in various forms of media and merchandise. His friendly appearance aims to convey trust and reliability to consumers in the automotive industry.