Mevius is a brand of cigarettes produced by Japan Tobacco Inc., known for its innovative design and unique flavor profiles. Launched in 2005, Mevius was initially marketed as "Mild Seven" before rebranding to appeal to a broader audience. The brand emphasizes a smoother smoking experience and is available in various styles, including menthol and non-menthol options. Mevius cigarettes are popular in several countries, particularly in Japan, where they have gained a significant market share. The brand is recognized for its commitment to quality and has received various awards for its product offerings. Mevius continues to adapt to changing consumer preferences while maintaining its reputation in the tobacco industry.