Lucky Strike is a brand of cigarettes that was first introduced in 1871. Originally marketed as a chewing tobacco, it transitioned to cigarettes in the 1900s. The brand became well-known for its distinctive green packaging and the slogan "It's Toasted," highlighting its unique production process that involves toasting the tobacco. Throughout the 20th century, Lucky Strike gained popularity, especially during World War II, when it was included in soldiers' rations. The brand has been associated with various advertising campaigns and cultural references, making it an iconic name in the tobacco industry.