Menu development is the process of creating a list of food and beverage items offered by a restaurant or food service. It involves selecting dishes that align with the establishment's theme, target audience, and seasonal availability of ingredients. Chefs and managers consider factors like cost, preparation time, and customer preferences to ensure a balanced and appealing menu. During menu development, it's essential to analyze market trends and competitor offerings. This helps in identifying unique items that can attract customers. Additionally, incorporating nutritional information and dietary options can enhance the menu's appeal, catering to diverse customer needs and preferences.