Member retention refers to the ability of an organization, such as a club, gym, or subscription service, to keep its members over time. It is a crucial metric that indicates how satisfied members are with the services provided. High retention rates often lead to increased revenue and a stronger community. To improve member retention, organizations may implement strategies like personalized communication, loyalty programs, and regular feedback collection. By understanding the needs and preferences of their members, organizations can create a more engaging experience, ultimately encouraging members to stay longer and remain active participants.