The Melon Music Awards (MMA) is an annual music awards ceremony held in South Korea. Established in 2005, it recognizes outstanding achievements in the K-pop industry, celebrating artists, songs, and albums based on digital sales and streaming data from the Melon music platform. The event features various award categories, including Artist of the Year, Song of the Year, and Best New Artist. It also includes live performances from nominated artists, making it a significant event for fans and the music industry alike. The MMA aims to honor the best in music while promoting the growth of the Korean music scene.