The Mnet Asian Music Awards (MAMA) is an annual music awards ceremony held in Asia, celebrating achievements in the music industry, particularly in K-pop. Established in 1999, it has grown to become one of the most prestigious music award shows in the region, attracting global attention and participation. MAMA features various award categories, including Best Artist, Best Album, and Best Song, recognizing both established and emerging talents. The event often includes live performances from popular artists, making it a significant platform for showcasing new music and trends in the Asian music scene.