Media Synchronicity Theory (MST) explains how different communication media affect group interactions and collaboration. It suggests that the effectiveness of communication depends on the synchronicity of the media used, which refers to the degree to which communication occurs in real-time versus asynchronously. For example, face-to-face conversations allow for immediate feedback, while emails may lead to delays in responses. The theory identifies four key processes: conveying, coordinating, collaborating, and learning. Each process benefits from different levels of synchronicity. Understanding these dynamics helps organizations choose the right communication tools, such as video conferencing or instant messaging, to enhance teamwork and productivity.