Media Richness Theory
Media Richness Theory is a communication theory that suggests different media have varying capacities to convey information effectively. It categorizes media based on their ability to provide immediate feedback, the variety of cues they offer, and their ability to convey emotions. Richer media, like face-to-face conversations, allow for more nuanced communication, while leaner media, such as emails, may lack emotional depth and immediacy.
According to this theory, the choice of communication medium should match the complexity of the message. For example, complex or sensitive topics are better suited for richer media, while straightforward information can be effectively communicated through leaner channels. This helps ensure that the intended message is understood clearly.