Media Theory is the study of how different forms of media, like television, radio, and the internet, influence society and culture. It explores how these media shape our perceptions, behaviors, and interactions. By analyzing the content and delivery of media messages, scholars aim to understand the impact of media on public opinion and individual beliefs. One key aspect of Media Theory is the concept of media effects, which examines how exposure to media can change attitudes and actions. For example, the hypodermic needle theory suggests that media messages are directly injected into the audience, leading to immediate and powerful effects. Understanding these theories helps us navigate the complex media landscape.