Information richness refers to the amount and quality of information that a communication medium can convey. It encompasses various factors, such as the ability to transmit multiple cues, provide immediate feedback, and facilitate personal interactions. High richness is typically found in face-to-face conversations, while low richness is seen in simple text messages. The concept of information richness is important in fields like business communication and media studies, as it helps determine the effectiveness of different communication channels. Choosing the right medium can enhance understanding and reduce misinterpretations, ultimately improving decision-making and collaboration.