A Media Relations Manager is a professional responsible for building and maintaining relationships between an organization and the media. They create press releases, organize press conferences, and respond to media inquiries to ensure accurate and positive coverage of the organization. Their goal is to enhance the organization's public image and communicate its messages effectively. In addition to working with journalists, a Media Relations Manager monitors media coverage and analyzes public sentiment. They often collaborate with other departments, such as marketing and public relations, to align messaging and strategies. This role is crucial for managing the organization's reputation in the public eye.