Media preservation refers to the process of safeguarding various forms of media, such as films, photographs, audio recordings, and digital files, to ensure their longevity and accessibility for future generations. This practice is essential for maintaining cultural heritage, historical records, and artistic expressions, as many media formats can deteriorate over time or become obsolete due to technological advancements. Organizations and institutions, like libraries, museums, and archives, often engage in media preservation by employing techniques such as digitization, proper storage conditions, and restoration efforts. These methods help protect valuable content from physical damage, degradation, or loss, allowing continued access to important information and creative works.