Media engagement refers to the ways in which individuals or organizations interact with various forms of media, including social media, television, radio, and print. This interaction can involve sharing content, commenting, or participating in discussions, allowing for a two-way communication channel between the audience and the media. Effective media engagement can enhance visibility and foster relationships with the audience. It is often used by businesses, public figures, and organizations to build brand loyalty and communicate messages. Tools like social media platforms and news outlets play a crucial role in facilitating this engagement, making it easier for people to connect and share information.