"Media effects" refer to the influence that various forms of media, such as television, social media, and newspapers, have on individuals and society. These effects can shape people's attitudes, beliefs, and behaviors, often leading to changes in how they perceive the world around them. Researchers study these effects to understand how media content can impact everything from public opinion to personal relationships. There are several types of media effects, including cognitive effects, which involve changes in knowledge and understanding, and affective effects, which relate to emotional responses. Additionally, behavioral effects can lead to changes in actions, such as increased aggression or shifts in consumer behavior. Understanding these effects helps in analyzing the role of media in everyday life.