Framing refers to the way information is presented to influence perception and interpretation. It plays a crucial role in communication, as the context and wording can significantly affect how a message is received. For instance, the framing of a news story can shape public opinion about an event or issue, highlighting certain aspects while downplaying others. In psychology, framing can impact decision-making and behavior. For example, a product marketed as '90% fat-free' may be more appealing than one labeled '10% fat.' This illustrates how the presentation of information can lead to different emotional responses and choices, ultimately guiding individuals' actions and beliefs.