Mass customization is a production approach that combines the efficiency of mass production with the personalization of custom-made products. It allows companies to create goods tailored to individual customer preferences while still maintaining cost-effectiveness. This method often utilizes advanced technologies, such as 3D printing and computer-aided design, to streamline the customization process. By offering a variety of options, such as colors, sizes, and features, mass customization enables consumers to design products that meet their specific needs. This approach is commonly seen in industries like apparel, automobiles, and electronics, where customers can select from a range of choices to create a unique product.